A press release is a powerful tool just about anyone in business can and should be using. Submitting regular press releases is one secret that can bring your business more new customers for FREE than some of your more costly forms of marketing! Newspapers, magazines and radio and TV stations offer option of promoting you and your business for free. That’s right—for FREE! They have space, they need to fill it, you have something important to tell community. There are also online PR sites that are free and some that charge a reasonable fee. For ones that are free, you’re not guaranteed placement. So more you know about how to write a press release, greater your chance of getting them accepted.

Don’t know how to write one? Not to worry! Here are some tips on what you need to know to get your name before your clients and prospects effectively and inexpensively!

1.Know your Media – Every newspaper, magazine, radio or TV station or online PR Web site has a different format. Study each one so you give them what they want. The more you conform to their standards, less will be cut from your release. 2.Include Basics – What, when, where, who and why. Put important facts including dates, times and location at beginning, because cutting is usually done from end. 3.Follow with Details – What will be happening at this event? Who is invited? Who would be interested in knowing about this? 4.End with Contact Information – Always have contact phone numbers or e-mails both for media and for public. Let people know where they can get more information.

Don’t think you have anything worthy to say in a press release? Think again. The purpose of a press release is to inform community of something media feels is newsworthy. If you lay out a yearly calendar of business events, you might find worthwhile submissions on a regular basis. Here are some examples of newsworthy items suitable for a press release:

© 2004 Jai Johnson

"…A powerful agent is right word…" --Mark Twain

And what true words those are! Your marketing efforts have ability to succeed…or to fail…based on words you choose to represent your products, services, and yourself in your ads.

You have ability to choose any words you desire. The problem is, sometimes, we draw a blank. Our minds seem amiss of anything creative to say. This is when a diverse collection of pre-written phrases, designed to bring miraculous changes to your ads, comes in handy.

A collection of pre-written phrases, which you can drop right into your ad text, offers a lot of magic, a good deal of choices, and an incredible journey through words which develop warmth, color, and add texture to your ads. With pre-written buzz-word phrases, you can bring your ad to life - immediately.

So how do you come up with these phrases and buzz words?

Step one is to become aware of every advertisement you're exposed to, whether it be on television, in a newspaper, in email, or in a magazine. Just pay attention and study those ads.

Step two involves gathering your pre-written phrases. Write down words which make an impact on you. Make a notebook, or a computer document, and as you are exposed to ads around you, jot down those phrases and buzz words. Here's some phrases and words I jotted down recently:

Accept nothing but best Because you're worth it Consider it a gift from you…to you